Four products introduced under ShowSheen® brand

East Longmeadow, MA December 20, 2013 — W. F. Young, Inc., the makers of Absorbine® animal care products, is extending its expertise in grooming to the pet industry. As its ShowSheen® brand celebrates its 40th anniversary, the line will be expanded to include four grooming products marketed for use on dogs. These products will be on shelves in spring 2014.

Formulated to meet a variety of grooming needs, these ShowSheen® products offer high-quality solutions for bathing, whitening, and skin conditions, including:

  • ShowSheen® Bath in a Bottle®: A no-rinse shampoo, Bath in a Bottle® cleans, conditions, deodorizes, and detangles with no water and no fuss. The formula includes vitamin E for a healthy coat.
  • ShowSheen® Stain Remover & Whitener: This color-safe and bleach-free spray contains Oxi-Eraser® stain lifters for fast-acting spot removal. Enriched with Panthenol, green tea, and natural fruit extracts, it also nourishes the dog’s coat and leaves it soft and shiny.
  • ShowSheen® Detangler & Conditioner: Fortified with pro-vitamins and silk proteins, this formula quickly and easily detangles fur and hair. ShowSheen® Detangler & Conditioner helps strengthen the coat and repels dust and dirt using a fast-drying, conditioning formula that is enhanced with the fragrances of calming jasmine and soothing sandalwood.
  • ShowSheen® Hot Spot Spray: This antimicrobial treatment is perfect for use on itchy hot spots caused by scratches, insect bites, and other bacterial skin infections. The continuous-spray formula does not burn or sting when applied.

Ken Oh, director of the Pet Care Division at W. F. Young, Inc., is excited to introduce these ShowSheen® products to retailers and dog owners.

“With pets often considered important members of the family, dog owners are looking for ways to keep their canine companions happy and healthy,” said Oh. “Our formulations provide simple and convenient ways for them to do so. We focused on developing products that did what people were asking for: easy bathing, stain removal, and help in treating irritated skin.”

These ShowSheen® products will begin shipping in early 2014. Consumer marketing, including a dedicated website, social media support, and advertising will launch this spring.

About W. F. Young, Inc./Absorbine®

Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc., has manufactured and distributed quality animal care products for 121 years. In 2013, W. F. Young, Inc. introduced pet care products under the Absorbine® brand. The company is recognized as a worldwide leader in innovative, specialized animal healthcare products that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit www.absorbinepet.com.